A Minecraft Movie Meal
Description
This wasn’t just a movie meal with Minecraft toys. Always looking for ways to add value, we brought exclusive Minecraft add-ons to fans when they bought A Minecraft Movie Meal in the app. And to really get everyone excited, the in-app experience borrowed from Minecraft game UI and immersed the fans into the world of Minecraft. We even accounted for day and night just like in the game!
Role
Creative Director
For
McDonald’s