Jason Pickar

Creative Director

Digitas/PubCrew

4/2021 – 12/2025

Leading owned channel work for McDonald's (website, email, app, push notifications), my team turned transactions into culture. From The Travis Scott Meal breaking records to selling out The Grinch Meal in a week, we made ordering food a way for fans to participate. That includes launching MyMcDonald's Rewards (first-class CRM experience), Fortnite exclusives, Minecraft drops and dozens of campaigns in between.

Beyond McDonald's: developed DICK'S Sporting Goods' ScoreCard loyalty program and led social creative for Kellanova brands including Pop-Tarts, Rice Krispies Treats and Nutri-Grain.

Associate Creative Director

Digitas

10/2018 – 4/1/2021 • Seattle, WA

Until fall 2020 I lead our team for T-Mobile for Business. Social media, product messaging, strategy and content. I then moved on to McDonald's owned channel communications.

Creative Director

Freelance

07/01/2018 – Present • Seattle, WA

Partnering with startups and agencies in the Pacific Northwest.

Associate Creative Director

Weber Shandwick – Mediaco

01/2016 – 04/2018 • Los Angeles, CA

I led the creative team and process focused on tech innovation and a strong creative approach.

Associate Creative Director

Freelance

01/2014 – 01/2016 • Los Angeles, CA

Creative gun-for-hire, creating ideas that sold to clients and made a difference.

Senior Creative – Branded

Break Media (now DEFY Media)

4/2013 – 1//2014 • Los Angeles, CA

Led branded video content, everything from short form social video to multi-episode webseries.

Integrated Copywriter

Deutsch

01/2010 – 10/2012 • Los Angeles, CA

Launched products, created campaigns, wrote for all media

Interactive Copywriter

Tribal DDB

05/2007 – 01/2010 • New York, NY

Wrote and conceived interactive advertising campaigns for a huge variety of clients.

Interactive Copywriter

MRM

06/2006 – 05/2007 • New York, NY

Wrote and conceived interactive advertising, display media, social media, websites, email

Queen’s University

Film Studies

09/2002 – 05/2006 • Kingston, ON, Canada