Resume - Jason Pickar

Jason Pickar

Creative Director, Seattle, WA

Heart of a comedian, brain of a strategist. I lead teams making work that impacts culture. McDonald's. DICK'S. Kellanova. Also: Freestyle MC.

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Experience

Creative Director at Digitas/PubCrew: 4/2021 – 12/2025
Leading owned channel work for McDonald's (website, email, app, push notifications), my team turned transactions into culture. From The Travis Scott Meal breaking records to selling out The Grinch Meal in a week, we made ordering food a way for fans to participate. That includes launching MyMcDonald's Rewards (first-class CRM experience), Fortnite exclusives, Minecraft drops and dozens of campaigns in between. Integrated AI tools to enhance creative workflows and production efficiency.
Associate Creative Director at Digitas: 10/2018 – 4/1/2021 Seattle, WA
Until fall 2020 I lead our team for T-Mobile for Business. Social media, product messaging, strategy and content. I then moved on to McDonald's owned channel communications.
Creative Director at Freelance: 07/01/2018 – Present Seattle, WA
Partnering with startups and agencies in the Pacific Northwest.
Associate Creative Director at Weber Shandwick – Mediaco: 01/2016 – 04/2018 Los Angeles, CA
I led the creative team and process focused on tech innovation and a strong creative approach.
Associate Creative Director at Freelance: 01/2014 – 01/2016 Los Angeles, CA
Creative gun-for-hire, creating ideas that sold to clients and made a difference.
Senior Creative – Branded at Break Media (now DEFY Media): 4/2013 – 1//2014 Los Angeles, CA
Led branded video content, everything from short form social video to multi-episode webseries.
Integrated Copywriter at Deutsch: 01/2010 – 10/2012 Los Angeles, CA
Launched products, created campaigns, wrote for all media
Interactive Copywriter at Tribal DDB: 05/2007 – 01/2010 New York, NY
Wrote and conceived interactive advertising campaigns for a huge variety of clients.
Interactive Copywriter at MRM: 06/2006 – 05/2007 New York, NY
Wrote and conceived interactive advertising, display media, social media, websites, email

Education

Film Studies at Queen’s University: 09/2002 – 05/2006 Kingston, ON, Canada

Clients

Wendy's
Nikon
Diageo
TIAA
3M
Exxon Mobil
Neutrogena
Clean & Clear
Merck
CiCi's Pizza
Dr Pepper/Snapple Group
Ford
Burger King
LA LGBT Center
ResMed
Doritos
Vitamin Water
PlayStation
SyFy
Phillips