Jason Pickar
Creative Director Seattle, WA
Heart of a comedian, brain of a strategist. I lead teams making work that impacts culture. McDonald's. DICK'S. Kellanova. Also: Freestyle MC.
Download ResumeI’m a creative director and writer in Seattle. For five years I set the voice for McDonald’s US owned channels, including Grimace’s Birthday, which we wrote entirely from Grimace’s point of view. Before that I wrote for PlayStation, Dr Pepper and Best Buy, and explained 5G to businesses before it existed.
I’ve been doing improv and freestyle rap for most of my life, which turns out to be great training for a brainstorm. Find the truth in culture, then make it land.
Experience
Creative Director & Writer
Independent
2025
Brand voice and creative for consumer and media brands. Defined how Homemade’s AI recipe assistant talks across its Culinary, Care and Community modes. Rann brand and marketing for South Forty Snacks. Wrote media RFP responses for What’s Trending.
VP Creative Director
Digitas/PubCrew
4/2021 – 12/2025
Led owned channel creative for McDonald’s US across app, web, email and push, including Grimace’s Birthday (67% above sales projections), the Minecraft Movie Meal and Famous Orders with BTS, Saweetie, Mariah Carey, Cardi B & Offset and J Balvin. Also wrote for the Travis Scott Meal, WcDonald’s Anime, The Grinch Meal and MyMcDonald’s Rewards, and worked with Fandom on Fortnite. Built the AI training the McDonald’s copy team uses in their daily work.
Associate Creative Director
Digitas
10/2018 – 4/1/2021 • Seattle, WA
Led creative for T-Mobile for Business. Defined 5G for business before it existed, plus executive mailers, webinars and B2B campaigns.
Creative Director
Freelance
07/01/2018 Seattle, WA
Creative leadership and individual contributor work for startups and agencies in the Pacific Northwest. Brand voice, campaigns, content strategy.
Associate Creative Director
Weber Shandwick – Mediaco
01/2016 – 04/2018 • Los Angeles, CA
Led creative on tech innovation campaigns for 3M, TIAA, Vail Resorts, Royal Caribbean, ResMed. Partnered with PR and earned media teams to create work that drove coverage and engagement.
Senior Creative – Branded
Break Media (later DEFY Media)
4/2013 – 1//2014 • Los Angeles, CA
Branded content and original video, including The Daily Manual, a 30-episode series for Best Buy, and Laugh Trek, a standup competition with Moshe Kasher and Nick Thune for Ford.
Integrated Copywriter
Deutsch
01/2010 – 10/2012 • Los Angeles, CA
PlayStation and Dr Pepper, including the Kevin Butler E3 keynote, Dr Pepper x Marvel and LittleBigPlanet 2’s 50-hour livestream, which broke five Guinness World Records.
Interactive Copywriter
Tribal DDB
05/2007 – 01/2010 • New York, NY
Digital campaigns for Diageo (Guinness, Baileys, Jose Cuervo, Smirnoff Ice), Philips (Bodygroom), Johnson & Johnson (Neutrogena, Clean & Clear, Lubriderm).
Interactive Copywriter
MRM
06/2006 – 05/2007 • New York, NY
Digital campaigns for Wendy's and Nikon. Early experience in interactive advertising across display, social, websites and email.
Education
Queen’s University
Film Studies
09/2002 – 05/2006 • Kingston, ON, Canada
Clients
Wendy's Nikon Diageo TIAA 3M Exxon Mobil Neutrogena Clean & Clear Merck CiCi's Pizza Dr Pepper/Snapple Group Ford Burger King LA LGBT Center ResMed Doritos Vitamin Water PlayStation SyFy Phillips McDonald's T-Mobile