Yay buttons!
We even made OOH ads across from the Kinect store
To launch the PlayStation Move I pitched the client that we should make a dozen unique websites, each with the ability to be spread among a different target. This, by far, was our biggest success.
Though the site is no longer live, it was a full scale attack on the Xbox Kinect. This technology is still in use in PSVR.
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Role Copywriter
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For PlayStation
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URL www.engadget.com/2010/09/12/sony-launches-anti-kinect-attack-website-yaybuttons-com/
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