F*ck w/out fear

The best way to prevent HIV is with PrEP. We needed to spread the word about this revolutionary preventative medication while attracting people not traditionally willing to walk into an LGBT Center.

By breaking down the root benefit with language designed to create a conversation, we created advertising and events to spread the word, quickly exceeding the campaign goal of 500 new PrEP prescriptions.

Role
Associate Creative Director
For
LA LGBT Center
F*ck w/out fear
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