F*ck w/out fear

Description

The best way to prevent HIV is with PrEP. We needed to spread the word about this revolutionary preventative medication while attracting people not traditionally willing to walk into an LGBT Center.

By breaking down the root benefit with language designed to create a conversation, we created advertising and events to spread the word, quickly exceeding the campaign goal of 500 new PrEP prescriptions.

Role

Associate Creative Director

For

LA LGBT Center